A PR crisis can be challenging to navigate, but these six steps can help your brand recover. A PR crisis occurs when negative events or reviews thre ditoraten to impact your brand reputation slot online. Bad PR is likely at some point, but how your company responds can determine how detrimental the impact becomes.
These six tips can help you navigate a PR crisis, limit the damage to your brand and emerge the other side unscathed. This article is for small business owners interested in strengthening and protecting their brand reputation. Public relations is a concept every small business has to deal with at some point. From online reviews to general customer satisfaction, if you run a business that has to deal with the public, you’re in the public relations business.
Part of public relations is effectively dealing with negative news and events related to your business. Accidents happen. Problems pop up. Your business can never be fully safe from potential negative events that could impact your relationship with your customers. What’s important, however, is understanding how to handle these problems when they occur, so you can mitigate damage and ensure your business weathers the PR storm.